United Kingdom · Payments & e-money
NewDay Ltd
Trading asAqua Classic · Aqua Advance · Aqua · AO Finance
NewDay Ltd is a private limited company registered in England and Wales, with its registered office in London. The FCA authorises it for consumer credit (firm reference 690292). The FCA also authorises it as a payment institution under the Payment Services Regulations 2017 (reference 555318). NewDay Cards Ltd holds 75% or more of its shares, within a group headed by NewDay Group (Jersey) Ltd. The firm provides credit cards and digital credit to UK consumers under its own brands, such as Aqua, Bip and Newpay, and under partner brands including John Lewis, AO and Argos. KKR completed its acquisition of the group's consumer credit receivables portfolio from Cinven and CVC in 2025. Cinven and CVC remain invested in the operating group alongside KKR.
Licences and registrations
Held by NewDay Ltd (LEI 2138003SA467C6PSH983). 1 entry on 1 of the 22 tracked registers, retrieved 25 September 2026.
| Register | Licence | Number | Jurisdiction | Status | Registered | Ends | Activities | Register entry |
|---|---|---|---|---|---|---|---|---|
| FCA Financial Services Register - Payment Institutions & RAISPsFCA | Authorised Payment InstitutionPayment Institution | 555318 | United Kingdom | Active | 2018-02-19 | — |
|
Search the register ↗ |
Trading names on the register: Aqua Classic (FCA-PSD), Aqua Advance (FCA-PSD), Aqua (FCA-PSD), AO Finance (FCA-PSD)
- Each licence applies in the country of the regulator that granted it.
- Registers are tracked in 37 countries. Licences granted elsewhere are not recorded here.
Swift network
Swift’s ISO 9362 BIC directory
Holds no BIC in Swift’s directory.
Its LEI is not mapped to a BIC in the Swift and GLEIF BIC-to-LEI relationship file.
Overview
Researched 29 Sep 2026 · Sources
Employees
Not published
Ownership
Group subsidiary
NewDay Cards Ltd
Firm type
Lending or buy now, pay later
Trades as NewDay
- Ownership
- NewDay Cards Ltd (Companies House 04134880) holds 75% or more of the shares and voting rights, and GLEIF reports NewDay Group (Jersey) Ltd as the ultimate accounting parent. Cinven, CVC and KKR are investors in the NewDay operating group.
- Direct parent
- NewDay Cards Ltd, United Kingdom
- Ultimate owner
- NewDay Group (Jersey) Ltd, Jersey
- Head office
- 7 Handyside Street, N1C 4DA London, United Kingdom
- Company register
- Companies House 07297722
- Incorporated
- 28 Jun 2010
- Former name
- PROGRESSIVE CREDIT LIMITED
Online
- Websites & references
- newday.co.uk ↗
aquacard.co.uk ↗ Aqua credit card brand site (credit provided by NewDay Ltd)
newpay.co.uk ↗ Newpay checkout credit brand site, linked from newday.co.uk
bip.credit ↗ Bip cardless credit brand site, linked from newday.co.uk - Official social accounts
- LinkedIn ↗ · Instagram ↗ · YouTube ↗ · TikTok ↗
- Apps
- App Store ↗ · Google Play ↗
Sources · 14 pages consulted
- find-and-update.company-information.service.gov.uk/company/07297722
- find-and-update.company-information.service.gov.uk/company/07297722/officers
- find-and-update.company-information.service.gov.uk/company/07297722/persons-with-significant-control
- newday.co.uk/site-services/company-registration-details/
- newday.co.uk
- newday.co.uk/who-we-are/leadership/our-leadership/
- newday.co.uk/who-we-are/leadership/board-of-directors/
- newday.co.uk/who-we-are/brands/
- aquacard.co.uk/
- aquacard.co.uk/faqs/other-useful-information
- newday.co.uk/who-we-are/news-and-awards/2025/completion-of-acquisition/
- newday.co.uk/who-we-are/news-and-awards/2025/kkr-agrees-to-acquire-newday-s-consumer-credit-portfolio-
- cvc.com/media/news/2025/kkr-agrees-to-acquire-newdays-consumer-credit-portfolio-from-cinven-and-c
- corporate.sainsburys.co.uk/news/press-releases/sale-of-argos-financial-services-cards-portfolio-and-partnership-to-c
Authorisation
Researched 29 Sep 2026 · Sources
- Operates under
- Its own licences
The FCA authorises the firm for consumer credit under firm reference number 690292. The FCA also authorises it as a payment institution under the Payment Services Regulations 2017 (reference 555318). It uses the NewDay and Aqua trademarks under licence from NewDay Cards Ltd.
| Authority | Licence or registration | Number | Held | Status | Source |
|---|---|---|---|---|---|
| Financial Conduct Authority (FCA) United Kingdom | FCA authorised firm (consumer credit) | 690292 | In its own name | Active | newday.co.uk ↗ |
| Financial Conduct Authority (FCA) United Kingdom | Authorised Payment Institution | 555318 | In its own name | Active | newday.co.uk ↗ |
Licences and registrations the research found, at home and abroad, as the firm and its regulators publish them. The Licences and registrations card shows the entries on the registers the directory tracks.
Partners and safeguarding
Researched 29 Sep 2026 · Sources
- Payment schemes and card networks
- Mastercard Access not stated aquacard.co.uk ↗
Banks and regulated firms the firm says hold its customers’ money, issue its cards, sponsor its accounts or settle its payments, as it discloses them in its terms and notices.
Products and markets
Researched 29 Sep 2026 · Sources
The firm issues credit cards, including Mastercard credit cards and retailer store cards, and offers digital revolving and checkout credit under its own brands Aqua, Bip and Newpay and under partner brands such as John Lewis, AO and Argos.
The firm offers credit only to UK residents aged 18 and over.
- Sells to
- Consumers · Enterprises
- Serves customers in
- United Kingdom
Leadership
Researched 29 Sep 2026 · Sources
- Chief executive
- Rob Holt Chief Executive Officer
- Chair
- John Hourican Executive Chairman
- Chief financial officer
- Anthony Godsiff Chief Financial Officer
- Executive
- Stuart Whitty-Lewis General Counsel & Chief Risk Officer; Company Secretary
- Executive
- Alison Reed Senior Independent Non-Executive Director
Recent events
Researched 29 Sep 2026 · Sources
-
Leadership
The firm appointed Rob Holt Chief Executive Officer, and John Hourican became Executive Chairman. Anthony Godsiff joined the board as Chief Financial Officer on 1 April 2026.
newday.co.uk ↗ -
Leadership
Sir Michael Rake resigned as a director of the firm on 31 December 2025.
find-and-update.company-information.service.gov.uk ↗ -
Merger / acquisition
KKR completed its acquisition of the NewDay group's consumer credit receivables portfolio from Cinven and CVC and invested in the operating group.
newday.co.uk ↗ -
Merger / acquisition
NewDay acquired economic ownership of the Argos Financial Services store card portfolio, with GBP 834 million of gross receivables and 2.2 million customers.
newday.co.uk ↗ -
Merger / acquisition
J Sainsbury plc agreed to sell its Argos Financial Services cards portfolio to the NewDay group for about GBP 720 million.
corporate.sainsburys.co.uk ↗
Compliance-relevant events of the last three years, newest first: fines and enforcement, investigations, security incidents, licence changes, funding rounds, acquisitions and leadership changes. Each links to its source.
Identifiers
- Licence no. · FCA-PSD
- 555318
- BIC
- Holds no BIC in Swift’s directory
- How the LEI was matched
- Matched by Elucidate on the UK company number the register gives
- Elucidate firm ID
- ca027e5f36bd
Profile
- Type
- Payments & e-moneyPayment institutions, e-money and stored-value issuers, and account-information providers. Licensed under payment-services law (e.g. PSD2 in the EU and UK, the Payment Services Act in Singapore). Taken from the licences on the tracked registers.
- Regulation
- Prudential licenceAuthorised with capital, safeguarding and conduct requirements, e.g. an authorised payment or e-money institution in the EU or UK, a major payment institution in Singapore, or a MiCA crypto-asset service provider.
- Main licence class
- Payment Institution
- Activities
- Payment services
- Licensed in
- United Kingdom · Europe & Central Asia
- First registered
- 2018-02-19
- Website
- www.newday.co.uk ↗
Types come from Swift’s BIC classification, the licences on the 22 tracked registers, and the ECB and FSB bank lists. Most banks outside the euro area appear as financial institutions, because their supervisors’ registers are not tracked yet.
Ownership and group
GLEIF relationship records
- Direct parent
- Newday Group (Jersey) LTD · Jersey213800N1GOKYMRWUGC35 ↗
Group membership follows the accounting-consolidation relationships reported to GLEIF. It does not show ownership shares or control.
Addresses
- Address on the register
- NewDay, 7 Handyside Street, London, N1C 4DA
- Country
- United Kingdom
ISO 20022 identification
As an agent in a Swift cross-border payment message (CBPR+)
This institution holds no BIC. A CBPR+ message identifies it by name and postal address, and may add its LEI or a clearing code.
- Identified by
- Name and postal address, with its LEI
- Postal address
- Hybrid: town, postcode and country in their own elements, the rest in one address line
<FinInstnId>
<LEI>2138003SA467C6PSH983</LEI>
<Nm>NewDay Ltd</Nm>
<PstlAdr>
<PstCd>N1C 4DA</PstCd>
<TwnNm>London</TwnNm>
<Ctry>GB</Ctry>
<AdrLine>NewDay, 7 Handyside Street</AdrLine>
</PstlAdr>
</FinInstnId>CBPR+ identifies the instructing and instructed agents by BIC only. An institution without a BIC can be the debtor, creditor or an intermediary agent.
The values are as published by the register. Check them against your own records before use.
Sources & method
Register entries come from the public registers of financial regulators, standardised into one taxonomy. LEIs are matched through GLEIF, and a BIC is linked only through a shared LEI.
An institution missing from these registers is not necessarily unregulated.
Register entries are not matched against the OFAC or EU sanctions lists. Where the legal entity also holds a BIC, the matches for that BIC are on its page. Always screen against the official lists.
An institution is one entry in the directory: a BIC8 in Swift’s directory, or a firm on a tracked register that holds no BIC. Licences held by an institution with a BIC are shown on its page.
Read the methodology →Register for this page
- FCA Financial Services Register - Payment Institutions & RAISPs—Financial Conduct Authority (FCA) · source ↗ as at 25 September 2026
- Ownership and group—GLEIF Level 2 relationship records (accounting consolidation), matched by LEI.
- Overview, authorisation, partners, products, leadership and events—researched per institution by an AI model with web search, from the firm's own website, terms and filings, regulators' registers and notices, company registers and news. Licences, partners, figures, people and events link to their source, and each card shows the research date. AI research can be wrong or out of date, so check key facts at the source.
Assess the financial crime risk behind a licence
A licence records what an institution is authorised to do; it does not assess it. The Elucidate FinCrime Index (EFI) is an independent score of the financial crime risk of banks and payment institutions.
Book a demo