United Kingdom · Payments & e-money
Freemarketfx Limited
FreemarketFX Limited is a private limited company incorporated in England and Wales and based in London. The Financial Conduct Authority (FCA) authorises it as an authorised payment institution under the Payment Services Regulations 2017 (FRN 585093). BHL (UK) Holdings Limited holds more than 25% but not more than 50% of its shares, and the 2025 accounts name it as the immediate and ultimate parent. Trading as Freemarket, the firm provides business-to-business cross-border payments, payment accounts and foreign exchange to corporate clients, including gaming operators, payment firms and digital asset providers. Its wholly owned subsidiary, FreemarketFX Ireland Limited, is separately authorised by the Central Bank of Ireland.
Licences and registrations
Held by Freemarketfx Limited (LEI 213800641NEEA3KG9K90). 1 entry on 1 of the 22 tracked registers, retrieved 25 September 2026.
| Register | Licence | Number | Jurisdiction | Status | Registered | Ends | Activities | Register entry |
|---|---|---|---|---|---|---|---|---|
| FCA Financial Services Register - Payment Institutions & RAISPsFCALinked by LEI. Matched by Elucidate on the UK company number the register gives. | Authorised Payment InstitutionPayment Institution | 585093 | United Kingdom | Active | 2018-05-16 | — |
|
Search the register ↗ |
Trading names on the register: Freemarket (FCA-PSD)
- Licences belong to the legal entity, not to a BIC.
- Each licence applies in the country of the regulator that granted it.
- Registers are tracked in 37 countries. Licences granted elsewhere are not recorded here.
- The register entries and their trading names were not matched against sanctions lists. The sanctions facts on this page cover the BIC and its LEI only.
Swift network
Swift’s ISO 9362 BIC directory
- BIC
- FMFXGB2LXXX head office
- Connection to Swift
- Connected to SwiftThis BIC is registered as a live address on the Swift network. The institution sends and receives Swift messages under FMFXGB2L directly.
- Swift GPI
- Not on the member list
- Payment schemes and systems
- No entry in the EPC registers, the ECB T2 and TIPS lists or the SIX Bank Master cites this BIC
- Branch codes
- None: head-office BIC only
- BIC first registered
- 2013-10-12
- Last updated
- 2024-01-06
Overview
Researched 29 Sep 2026 · Sources
Customers
Not published
Ownership
Privately held
BHL (UK) Holdings Limited
Firm type
FX and business payments
Trades as Freemarket
- Ownership
- BHL (UK) Holdings Limited (Companies House 08604368) holds more than 25% but not more than 50% of the shares and voting rights, and the directors state that there is no ultimate controlling party.
- Direct parent
- BHL (UK) Holdings Limited, United Kingdom
- Head office
- Unit 331-333 Metal Box Factory, 30 Great Guildford Street, SE1 0HS London, United Kingdom
- Company register
- Companies House 07289573
- Incorporated
- 18 Jun 2010
- Founder
- Alex Hunn
- Former name
- CEDEL CAPITAL LIMITED
Online
- Websites & references
- wearefreemarket.com ↗
help.wearefreemarket.com ↗ client help centre
freemarketfx.github.io ↗ developer portal (API documentation) - Official social accounts
- LinkedIn ↗ · X ↗
Sources · 13 pages consulted
- register.fca.org.uk/s/firm?id=001b000000NMd8SAAT
- find-and-update.company-information.service.gov.uk/company/07289573/filing-history/MzU0MjA2MTM1OWFkaXF6a2N4/document?format=pdf&download=0
- find-and-update.company-information.service.gov.uk/company/07289573/persons-with-significant-control
- find-and-update.company-information.service.gov.uk/company/07289573/officers
- find-and-update.company-information.service.gov.uk/company/07289573/filing-history
- wearefreemarket.com/en-gb/about/governance
- wearefreemarket.com/faqs
- wearefreemarket.com/terms-and-conditions-corporate-terms-v7
- wearefreemarket.com/about-freemarket-management-team-and-board?hsLang=en-gb
- wearefreemarket.com/news/freemarket-extends-partnership-with-axiym
- bairdcapital.com/news/2023/05/freemarket-secures-growth-capital-investment-from-baird-capital/
- napier.ai/post/freemarket-napier-partner
- hedgethink.com/freemarket-axiym-liqui-dt-primary-market-usdt/
Authorisation
Researched 29 Sep 2026 · Sources
- Operates under
- Its own licences
The FCA authorises the firm as an authorised payment institution under the Payment Services Regulations 2017 (FRN 585093). Its Irish sister entity, FreemarketFX Ireland Limited, holds a separate payment institution licence from the Central Bank of Ireland (C456818).
| Authority | Licence or registration | Number | Held | Status | Source |
|---|---|---|---|---|---|
| Financial Conduct Authority United Kingdom | Authorised Payment Institution | 585093 | In its own name | Active | register.fca.org.uk ↗ |
Licences and registrations the research found, at home and abroad, as the firm and its regulators publish them. The Licences and registrations card shows the entries on the registers the directory tracks.
Partners and safeguarding
Researched 29 Sep 2026 · Sources
- Safeguarding
- Segregated safeguarding accountsThe firm states that it holds customer funds in pooled safeguarding accounts in the name of FreemarketFX Ltd Client Accounts, kept separate from its own funds, at credit institutions authorised in the UK and the EEA.
- Payment schemes and card networks
- Swift Access not stated
Banks and regulated firms the firm says hold its customers’ money, issue its cards, sponsor its accounts or settle its payments, as it discloses them in its terms and notices.
Products and markets
Researched 29 Sep 2026 · Sources
It offers corporate clients payment accounts, foreign exchange and cross-border payments in more than 30 currencies through its platform and API. It focuses on gaming, payment and money-service firms and digital asset providers.
The firm serves corporate clients from the UK under its FCA authorisation, and its 2025 accounts report turnover from the UK, the rest of Europe and the rest of the world. EEA clients are served by the Irish subsidiary.
- Revenue
- GBP 21.9m
- Sells to
- Enterprises · Financial institutions · Platforms and marketplaces · Small businesses
- Serves customers in
- United Kingdom
- Latest funding round
- growth capital investment May 2023Led by Baird Capital (Global Private Equity Fund)
Leadership
Researched 29 Sep 2026 · Sources
- Chair & chief executive
-
Andrew Adams
Chief Executive Officer and Chairman
- Chief financial officer
-
Andy Wilson
Chief Financial Officer
- Compliance / MLRO
- Jamie King Head of Compliance and MLRO; Company Secretary
- Executive
-
Geoff Close
Chief Risk Officer
- Founder
-
Alex Hunn
Founder; Non-Executive Director and Member of the Risk Committee
- Executive
-
Andy Lyons
Chief Growth Officer
Recent events
Researched 29 Sep 2026 · Sources
-
Other
Freemarket and Axiym launched LIQUI-DT, a service giving businesses access to newly issued USDT from Tether.
hedgethink.com ↗ -
Other
The firm announced a strategic investment in Axiym as part of Axiym's latest funding round.
wearefreemarket.com ↗ -
Leadership
Murray Raisbeck and Louise Kingston joined the board, and Michael Holgate and Ian Leech stepped down as directors.
find-and-update.company-information.service.gov.uk ↗ -
Leadership
Jamie King replaced founder Alex Hunn as company secretary, and the registered office moved within the Metal Box Factory.
find-and-update.company-information.service.gov.uk ↗ -
Leadership
Andrew Adams was appointed a director on 15 July 2024. The firm says he joined the board as Chair and CEO.
find-and-update.company-information.service.gov.uk ↗
Compliance-relevant events of the last three years, newest first: fines and enforcement, investigations, security incidents, licence changes, funding rounds, acquisitions and leadership changes. Each links to its source.
Identifiers
Head-office record
- BIC
- FMFXGB2LXXX
- How the BIC breaks down
- FMFXBank
- GBCountry · United Kingdom
- 2LLocation
- XXXBranch · head office
- Branch description
- Not recorded in the directory
- LEI
- 213800641NEEA3KG9K90
- LEI record
- View on GLEIF ↗
- Licence no. · FCA-PSD
- 585093
- How the LEI was matched
- BIC: Mapped to this BIC in the Swift and GLEIF BIC-to-LEI relationship file.Register entry: Matched by Elucidate on the UK company number the register gives.
- Register-entry ID
- 99641607c4b7
Profile
- Type
- Payments & e-moneyPayment institutions, e-money and stored-value issuers, and account-information providers. Licensed under payment-services law (e.g. PSD2 in the EU and UK, the Payment Services Act in Singapore). Taken from the licences on the tracked registers.
- Regulation
- Prudential licenceAuthorised with capital, safeguarding and conduct requirements, e.g. an authorised payment or e-money institution in the EU or UK, a major payment institution in Singapore, or a MiCA crypto-asset service provider.
- Register licences
- 1 entry on 1 register
- Activities
- Payment services
- Licensed in
- United Kingdom
- Website (register)
- www.wearefreemarket.com ↗
- Country · region
- United Kingdom · Europe & Central Asia
- Trading venues (MIC)
- No MIC registered under this LEI list of 2026-09-17
- OFAC sanctions
- No listing cites this BIC
- EU sanctions
- No listing matched this BIC or its LEI
- Country sanctions
- No country programme
Types come from Swift’s BIC classification, the licences on the 22 tracked registers, and the ECB and FSB bank lists. Most banks outside the euro area appear as financial institutions, because their supervisors’ registers are not tracked yet.
Ownership and group
GLEIF relationship records
GLEIF’s relationship records name no parent for this LEI, and no group page is published for it.
Addresses
- Registered address
- GG107 METAL BOX FACTORY 30 GREAT GUILDFORD STREET LONDON SE1 0HS UNITED KINGDOM
- Operational address
- GG107 METAL BOX FACTORY 30 GREAT GUILDFORD STREET LONDON LONDON SE1 0HS UNITED KINGDOM
ISO 20022 identification
As an agent in a Swift cross-border payment message (CBPR+)
A CBPR+ message identifies this institution by its BIC, and may add its LEI or a clearing code. CBPR+ does not allow a name and postal address next to a BIC.
- Identified by
- BIC, with its LEI
- Roles in CBPR+
- Any agent, including the instructing and instructed agents
CBPR+
For cross-border payments on Swift: the BIC, with the LEI and clearing code where known
<FinInstnId>
<BICFI>FMFXGB2LXXX</BICFI>
<LEI>213800641NEEA3KG9K90</LEI>
</FinInstnId>Full record
Every ISO 20022 element the directory holds. Base ISO 20022 allows them together. CBPR+ does not allow a name and address next to a BIC
<FinInstnId>
<BICFI>FMFXGB2LXXX</BICFI>
<LEI>213800641NEEA3KG9K90</LEI>
<Nm>FREEMARKETFX LIMITED</Nm>
<PstlAdr>
<TwnNm>LONDON</TwnNm>
<Ctry>GB</Ctry>
<AdrLine>GG107 METAL BOX FACTORY 30 GREAT GUILDFORD STREET LONDON SE1 0HS</AdrLine>
</PstlAdr>
</FinInstnId>The BIC, name and address are as published in Swift’s BIC directory. The LEI comes from the Swift and GLEIF BIC-to-LEI file. Check them against your own records before use.
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Sources & method
Every value comes from a public source, such as Swift’s ISO 9362 BIC directory, GLEIF or the OFAC and EU sanctions lists. Most sources are matched on a BIC or an LEI, not on a name.
Swift GPI membership is matched on names and is indicative. A missing sanctions match does not mean that no listing applies. Always screen against the official lists.
Register entries are not screened against sanctions lists. The sanctions facts on this page cover the BIC and its LEI only.
An institution is one entry in the directory: a BIC8 in Swift’s directory, or a firm on a tracked register that holds no BIC. Licences held by an institution with a BIC are shown on its page.
Read the methodology →Credits for this page
- FCA Financial Services Register - Payment Institutions & RAISPs—Financial Conduct Authority (FCA) · register ↗ as at 25 September 2026
- Overview, authorisation, partners, products, leadership and events—researched per institution by an AI model with web search, from the firm's own website, terms and filings, regulators' registers and notices, company registers and news. Licences, partners, figures, people and events link to their source, and each card shows the research date. AI research can be wrong or out of date, so check key facts at the source.
- Images—logos and photos from Wikimedia Commons (credited with their author and licence) or from the institution's own website, where Wikimedia has none. Elucidate keeps a copy of each; the links lead to the source and the original image. Logo: wearefreemarket.com (official website) · original; Andrew Adams: wearefreemarket.com (official website) · original; Andy Wilson: wearefreemarket.com (official website) · original; Geoff Close: wearefreemarket.com (official website) · original; Alex Hunn: wearefreemarket.com (official website) · original; Andy Lyons: wearefreemarket.com (official website) · original.
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